{
  "period": "2026-q3",
  "publishedAt": "2026-07-31",
  "market": "Twin Cities metro, 20 mile radius of St. Louis Park, Minnesota",
  "method": {
    "businessesMeasured": 906,
    "promptsAsked": 120,
    "verticalsProbed": 20,
    "engines": [
      "Anthropic Claude Haiku 4.5",
      "OpenAI GPT-4o-mini"
    ],
    "questionsPerVertical": 3,
    "firstRun": "2026-07-29",
    "lastRun": "2026-07-29"
  },
  "measurement": {
    "type": "unprompted-recall",
    "webSearchEnabled": false,
    "question": "Asked to recommend providers in a category and market, did the model name this business from its own knowledge?",
    "doesNotMeasure": "Citation in a grounded answer where the assistant browses the live web before replying.",
    "comparability": "Comparable across future releases only against other unprompted-recall runs."
  },
  "headline": {
    "invisible": 897,
    "measured": 906,
    "invisiblePct": 99
  },
  "verticals": [
    {
      "vertical": "Auto Repair",
      "measured": 176,
      "invisible": 174,
      "sometimesCited": 1,
      "dominant": 1,
      "invisiblePct": 98.9,
      "topCompetingDomains": [],
      "site": {
        "crawled": 1147,
        "noWebsitePct": 29.7,
        "noValidSslPct": 6.9,
        "notMobileFriendlyPct": 6.3
      }
    },
    {
      "vertical": "Barber Shop",
      "measured": 89,
      "invisible": 89,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 513,
        "noWebsitePct": 28.1,
        "noValidSslPct": 8.4,
        "notMobileFriendlyPct": 1.2
      }
    },
    {
      "vertical": "Chiropractor",
      "measured": 22,
      "invisible": 22,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 837,
        "noWebsitePct": 9.9,
        "noValidSslPct": 3.8,
        "notMobileFriendlyPct": 3.9
      }
    },
    {
      "vertical": "Clinic",
      "measured": 14,
      "invisible": 14,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 1122,
        "noWebsitePct": 11.7,
        "noValidSslPct": 7.3,
        "notMobileFriendlyPct": 1
      }
    },
    {
      "vertical": "Dentist",
      "measured": 40,
      "invisible": 39,
      "sometimesCited": 1,
      "dominant": 0,
      "invisiblePct": 97.5,
      "topCompetingDomains": [],
      "site": {
        "crawled": 897,
        "noWebsitePct": 5.2,
        "noValidSslPct": 3.6,
        "notMobileFriendlyPct": 2.5
      }
    },
    {
      "vertical": "Gym",
      "measured": 14,
      "invisible": 14,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 663,
        "noWebsitePct": 6.3,
        "noValidSslPct": 5.3,
        "notMobileFriendlyPct": 1.8
      }
    },
    {
      "vertical": "HVAC",
      "measured": 30,
      "invisible": 30,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 292,
        "noWebsitePct": 35.6,
        "noValidSslPct": 3.1,
        "notMobileFriendlyPct": 0.7
      }
    },
    {
      "vertical": "Hair Salon",
      "measured": 100,
      "invisible": 99,
      "sometimesCited": 0,
      "dominant": 1,
      "invisiblePct": 99,
      "topCompetingDomains": [],
      "site": {
        "crawled": 1053,
        "noWebsitePct": 14.9,
        "noValidSslPct": 8.5,
        "notMobileFriendlyPct": 1.3
      }
    },
    {
      "vertical": "Law Firm",
      "measured": 16,
      "invisible": 15,
      "sometimesCited": 1,
      "dominant": 0,
      "invisiblePct": 93.8,
      "topCompetingDomains": [],
      "site": {
        "crawled": 640,
        "noWebsitePct": 4.7,
        "noValidSslPct": 5.5,
        "notMobileFriendlyPct": 3.8
      }
    },
    {
      "vertical": "Local Retail",
      "measured": 20,
      "invisible": 20,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 420,
        "noWebsitePct": 17.1,
        "noValidSslPct": 40.2,
        "notMobileFriendlyPct": 1.2
      }
    },
    {
      "vertical": "Med Spa",
      "measured": 17,
      "invisible": 17,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 369,
        "noWebsitePct": 5.1,
        "noValidSslPct": 7.9,
        "notMobileFriendlyPct": 2.4
      }
    },
    {
      "vertical": "Nail Salon",
      "measured": 163,
      "invisible": 163,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 562,
        "noWebsitePct": 30.2,
        "noValidSslPct": 10.3,
        "notMobileFriendlyPct": 1.6
      }
    },
    {
      "vertical": "Pet Services",
      "measured": 21,
      "invisible": 21,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 350,
        "noWebsitePct": 13.1,
        "noValidSslPct": 6,
        "notMobileFriendlyPct": 3.1
      }
    },
    {
      "vertical": "Plumbing",
      "measured": 26,
      "invisible": 23,
      "sometimesCited": 0,
      "dominant": 3,
      "invisiblePct": 88.5,
      "topCompetingDomains": [],
      "site": {
        "crawled": 345,
        "noWebsitePct": 21.2,
        "noValidSslPct": 6.1,
        "notMobileFriendlyPct": 4.1
      }
    },
    {
      "vertical": "Real Estate",
      "measured": 46,
      "invisible": 46,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 1344,
        "noWebsitePct": 8.5,
        "noValidSslPct": 17.3,
        "notMobileFriendlyPct": 4.8
      }
    },
    {
      "vertical": "Restaurant",
      "measured": 81,
      "invisible": 81,
      "sometimesCited": 0,
      "dominant": 0,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": {
        "crawled": 1948,
        "noWebsitePct": 3.8,
        "noValidSslPct": 9.2,
        "notMobileFriendlyPct": 2.2
      }
    },
    {
      "vertical": "Roofing",
      "measured": 17,
      "invisible": 16,
      "sometimesCited": 0,
      "dominant": 1,
      "invisiblePct": 94.1,
      "topCompetingDomains": [],
      "site": {
        "crawled": 383,
        "noWebsitePct": 7.6,
        "noValidSslPct": 4.7,
        "notMobileFriendlyPct": 3.7
      }
    },
    {
      "vertical": "Other (pooled, small samples)",
      "measured": 14,
      "invisible": 14,
      "sometimesCited": null,
      "dominant": null,
      "invisiblePct": 100,
      "topCompetingDomains": [],
      "site": null
    }
  ]
}