La Playette
The site and staff portal for La Playette Bar in St. Joseph, Minnesota.
Websites that load fast and that Google and AI can read
We design and build custom websites for small businesses across the Twin Cities, and redesign the ones that are costing you calls. The sites we build now are mobile-first, prerendered, and marked up with structured data from the first build.
Launch $1,249, Growth $2,499, Custom $3,999+. One-time, starting at, with a fixed quote in writing before work begins.
Last updated: October 2026
What is included
- A custom design, mobile-first across phone, tablet, and desktop
- A prerendered static build, fast and readable by Google and AI crawlers
- On-page SEO and LocalBusiness structured data (JSON-LD)
- Google Business Profile guidance for local search, included from the Growth tier
- A contact form plus GA4 analytics
- React and Vite by default, or WordPress or Webflow if you want to manage the site yourself
How it works
01
Scope
We look at your current site and your numbers first. If a targeted fix beats a rebuild, we say so. You get a fixed quote in writing before any work begins.
02
Build
We build mobile-first, with on-page SEO and structured data in from the start, and a clear path to your calls to action.
03
Launch
On a redesign we keep your URLs where we can, redirect the ones that change, and keep your content and structured data intact. Analytics go in so you can see what the new site does.
When a redesign is worth it
The best reason to redesign is that your current site is measurably costing you: slow load times, visitors who leave without acting, or content that Google and AI engines cannot read. A redesign that fixes those things is worth paying for. A redesign chosen only because the site feels old, when it is actually performing, often does not.
So we start by looking at the numbers before recommending anything. If your site loads fast, converts, and is readable by search and AI, we will tell you a targeted fix beats a rebuild.
Signs your site is costing you
It is slow on a phone. If your site takes more than a few seconds to load on mobile, you are losing visitors and rank before they see a word.
It is hard to update. If changing a phone number or adding a page means calling a developer or fighting a clunky editor, the site is working against you.
It does not convert. Traffic that never turns into calls, forms, or bookings usually points to weak structure and unclear calls to action, not a traffic problem.
AI and Google cannot read it. Sites built as heavy JavaScript apps often hide their content from crawlers. If AI answer engines and Google cannot parse your pages, you are invisible where it counts.
When to wait
If your site already loads fast and converts, a full redesign is often the wrong spend: targeted improvements usually beat starting over. If you only need fresh copy, photos, or a few pages, we can improve what you have without a rebuild. And if the people who arrive convert fine but too few arrive, the fix is SEO and visibility, not a new design.
Built to be read by Google and AI
Many older sites, and plenty of new ones, hide their content from the tools that now decide who gets found. Heavy JavaScript apps can look fine to a person while showing crawlers almost nothing. The sites we build now are statically prerendered with structured data on every route, so Google and AI answer engines can read your business without running any code.
This site is built the same way.
Related work
AILE
The site for AILE, the AI literacy app we founded.
Questions
- How do I know if my website needs a redesign?
- A redesign is worth it when your current site is measurably costing you: it loads slowly on phones, visitors leave without calling or filling out a form, or its content cannot be read by Google and AI engines. If your site already loads fast, converts, and is easy to update, a targeted fix usually beats a full rebuild.
- How much does a website cost?
- Websites follow our published pricing: Launch starts at $1,249, Growth at $2,499, and Custom at $3,999 and up, all one-time and starting-at figures. A redesign is priced the same way. Every project is scoped and fixed-quoted in writing before work begins, so you approve the number up front.
- Will a redesign hurt my current Google rankings?
- It can if it is done carelessly, which is why we plan for it. We preserve your URLs where possible, set up redirects for any that change, and keep your content and structured data intact. GA4 analytics go in at launch, so you can see how traffic moves afterward. We cannot promise a ranking, because Google decides that.
- Can you work in WordPress or Webflow?
- Yes. We build on React and Vite by default, and we can work within WordPress or Webflow if you want to keep managing the site yourself. The right platform depends on who updates the site and how, which we sort out during scoping before any work begins.
Tell us about your site
We reply within one business day, and you get a scoped, fixed-price quote in writing before any work begins.